Apparel Retail Review

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Aaron Koblin, 50% artist, 50% nerd

Data visualization has evolved into art and one of the pioneers in the evolution is Aaron Koblin, creative director of Data Arts at Google Creative Labs, who, if you were wondering is a self described artist/nerd. Being the data geeks that we are, we were more than a little bit excited that we got to see him speak on Saturday at the Dazed Live festival.…

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  • 11th Apr 2011
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A (very hairy) short story

Ladies hide your St Tropez, because your man friend may soon be dipping into your supply for a bit of ‘man tan’ to disguise the effects of a very long winter. All in the name of fashion… and of course, some very short shorts. Be warned: there will be an awful lot of men’s knees on show this summer, according to sales figures.…

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  • 7th Apr 2011
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The cult of the pleated skirt

It is all about plissé at the moment. Seriously, when was the last time a brand was forced to set an email address dedicated to a skirt? But with all the hype, what is the real analysis behind the trend?

First spotted on the SS11 runways, the concertina style marked a change from the thicker more boxy pleats of AW10/11.…

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Social media data for product development

It seems every brand now has a presence on social media, but most are missing out on a major opportunity.

Facebook and Twitter provide a great platform to engage with fans and customers, but the possibility of using social platforms for product development is virtually untapped.

Americans alone spend a staggering 906 million hours a month on social networks, so the web has created (essentially) the worlds largest real-time focus group.  …

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  • 4th Apr 2011
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Our passion for data and fashion
Five years ago we watched a seismic change take place in the fashion business, when bloggers were first given front-row seats at runway shows. That was a bellwether, and since then even more ways for people to express themselves have emerged (like Facebook, Twitter & forums). At the same time, retailers were shifting focus toward online storefronts. By then it was obvious that online was becoming a nexus, and represents the industry's future.

The world’s best fashion retailers use EDITED to help them have the right product, at the right price, at the right time. Find out how →

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