Apparel Retail Review

Showing page 105 of 105
Read full article   →
Social media data for product development

It seems every brand now has a presence on social media, but most are missing out on a major opportunity.

Facebook and Twitter provide a great platform to engage with fans and customers, but the possibility of using social platforms for product development is virtually untapped.

Americans alone spend a staggering 906 million hours a month on social networks, so the web has created (essentially) the worlds largest real-time focus group.  …

Read full article   →
  • Meta
  • 4th Apr 2011
Our passion for data and fashion
Five years ago we watched a seismic change take place in the fashion business, when bloggers were first given front-row seats at runway shows. That was a bellwether, and since then even more ways for people to express themselves have emerged (like Facebook, Twitter & forums). At the same time, retailers were shifting focus toward online storefronts. By then it was obvious that online was becoming a nexus, and represents the industry's future.

The world’s best fashion retailers use EDITED to help them have the right product, at the right price, at the right time. Find out how →