Although Christopher Kane’s SS11 collection is just as fitting for having sparked the lace trend we covered last week, the acid hues marked something of a turning point for neon. While a number of SS11 collections featured various highlighter inspired tints as accents and embellishments, including Miu Miu and Proenza Schouler, the young Scot was the first to fully commit. Having once announced ‘I am totally over neon’, it seems that Mr Kane just can’t stay away from the light.
The Barbara dress (pictured above) took just two days for sizes 6 & 8 to sell out on Net-a-Porter, whilst at Neiman Marcus only UK sizes 10 & 12 are currently available. Customers are shying away from complete head to toe brights, picking one or the other when it came to the Keke set. The sleeveless top sold out of size 12 in twelve days, whilst it’s sister skirt went out of stock in three of four sizes in just a week – bar the size 12.
Kudos to Jil Sander, on a parr colour-wise – most successfully with the maxi skirts we covered a few weeks ago. Both the Twill Peplum and Fluoro Side-Split maxi’s were snapped up in a matter of days after each drop, scattered over a 3 month period before the skirts were discontinued. Doing things by halves doesn’t appear to pay off as Proenza Schouler’s Hologram Sequined Silk Pencil Skirt and Miu Miu’s Pleated Satin Dress – both with neon acting as an accent – remain in stock in all sizes.
Bebe’s Pleated Neon Mini at $69 sold out in all sizes in just a week. A similar Fluorescent pink paneled mini at Topshop for £22 took only four days for size 6 to sell out. Unisex Italian brand Marios, being nurtured in the ‘emerge‘ section at Topshop, offers one of the strongest pieces – within three days the Sheer Basic Sweater went out of stock in small, medium & large sizes. After subsequent restocking only large currently remains available. It seems that Topshop is the only high street brand breaking out the highlighter pens like they mean it, although their online images do not do the garments justice. Other high street offerings are ‘bright’, but adopting the mentality of a club kid we warn – go hard or go home.
Since September’s fashion weeks the opinion of neon remains reasonably neutral with a peak in hits towards the end of December coinciding with the only notable dip in opinion. In recent weeks neon has had its peak number of hits – coinciding with Beyoncé’s latest venture. All hail the power of Queen B & her knee-high neon socks!
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Rebecca Milne
