Lookk are in the new wave of fashion companies really harnessing the combined force of retail and social, by directly connecting designers with consumers.
New and emerging designers can upload their look books and connect directly with their consumers, allowing them to gain exposure and build their fan base. Users can give feedback, and by voting for their favourite pieces can directly influence what is available to buy in the LOOKK store. That eliminates the difficult stages that can be the downfall of new labels, and lowers the risk of bringing new products to market because the demand is already there.
All this might change the face of e-commerce. “New trends and names surface more often and quicker than retail and seasonal cycles could ever adapt to,” said Lookk co-founder and COO, Andreas Klinger, in conversation with Business of Fashion, “This leaves an untapped potential: new designers with proven demand, but without the tools to follow through and reach greater parts of the market.”
It’s a great time to be a young designer, with so many new opportunities to engage with customers.
We teamed up with Lookk last week, applying real-time consumer sentiment and social buzz data for SS12’s key trends to their designer collections. All bases are covered, from fabrics and prints to style trends, and the findings highlight the commerciality and wearability in emerging design. Check out the Lookk magazine for more!