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How Arcadia Picks Its Winners

Buyers and merchandisers at Topshop, Topman, Dorothy Perkins, Burton and Miss Selfridge use EDITED daily. Here they share what they're doing with the data.
How Arcadia Picks Its Winners | EDITED

In retail, getting it wrong can be disastrous. Investing heavily in a trend that sinks can be deadly for a brand or retailer. At Arcadia, expertise and real-time data are key to making the right decisions.

The bigger you are, the more it stings when trends don’t swing your way. And there are few retailers who feel the pressure to stay on the right side of retail history as much as Arcadia Group. Comprised of Topshop, Topman, Dorothy Perkins, Miss Selfridge and others, Arcadia Group’s brands are some of the world’s most visible, continuously launching new products to fashion-savvy consumers across the globe. They’ve got to have their retail smarts plugged in and fully charged at all times. We help them with that.

At Arcadia, we operate out of 2,000 high street stores, with many product launches. So getting it right is absolutely vital. We use all the information available to us, and EDITED has helped us get it right every time,” says Sion Parry, Merchandise Director at Dorothy Perkins.

“EDITED has helped us get it right every time.” – Sion Parry, Merchandise Director at Dorothy Perkins

More than 1,000 buyers and merchandisers at Arcadia use EDITED to spot big commercial opportunities and react quickly to changes in the market. Their appetite for innovation is huge and their commitment to being market-leaders is evident in the numbers. For one, they increased worldwide online sales by 24%  between 2014 and 2015.

Needless to say, Arcadia’s buyers and merchandisers are EDITED experts, so they were excited to tell us about how they use our software, and how it helps them make better retail decisions.

Arcadia’s appreciation for EDITED doesn’t stop there either. CEO of Arcadia, Ian Grabiner, says, “In any omni-channel business, speed to market and efficiency are key. There are many commercial benefits to Arcadia working with EDITED, their retail analytics capabilities and endless data help strengthen our brand mix, enabling us to react promptly to maintain our competitive edge.”

To read more about how Arcadia’s retail pros like Katie Murch, Assistant Buyer at Burton, uses EDITED daily to spot fast-moving items or Olivia Symonds, Assistant Merchandiser at Miss Selfridge, arms herself with data ahead of sign off and trading meetings, read our full write up here.