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EDITD & The LFW Daily, take on sports luxe

Part 2 of EDITD's collaboration with The LFW Daily looks at Gym Class Heroes - the winners of the sports luxe trend. Consumer sentiment & commercial data support the trend's future.
EDITD & The LFW Daily, take on sports luxe | EDITED
  • LFW daily gym spread

Here’s the latest from our collaboration with The LFW Daily – the newspaper given out to show-goers across the week. We dig into historical data to evidence the growth and adoption of the sportswear trend and weigh in on why it’s still big business for SS14.

Look out for our round up of London’s top 10 trends, proven in data, later today. But in the meantime, check out our coverage for The Daily from yesterday: the all-over lace trend.

What got people talking?
We tuned in to assess the scale of the trends seen at LFW. tracking online mentions in real-time. Revealing the most-loved trends, we can tangibly assess what will work for retailers next season…and what should be left on the runway!

18 mentions of fish prints, as seen at Holly Fulton.
50 mentions of gold lame, as seen at Antipodium.
7 mentions of the helmet hair at Krystof Strozyna.
21 mentions of the Krispy Kreme donuts backstage at Julien Macdonald.
200 people are talking about skater dresses, as seen at David Koma.
403 mentions of patchwork, as shown by Markus Lupfer and Preen.
46 people are talking about that leather pinafore dress at Whistles.
20 people are saying their Hail Mary’s following House of Holland.
27 mentions of pyjama trousers, as shown by Margaret Howell.
23 mentions of pink, seen at Preen, Richard Nicoll, Whistles and House of Holland.
18 people getting nostalgia pangs at Markus Lupfer’s teenage bedroom presentation.
1,388 mentions of lace dresses, as seen at John Rocha, Julien Macdonald and House of Holland.
93 people are talking about shower shoes, as seen at J.W. Anderson and Whistles.
283 mentions of bomber jackets, as shown by Richard Nicoll, Markus Lupfer, Holly Fulton and House of Holland.
92 mentions of the road closures making W1 travel a stressful business.
85 mentions of Abbey Clancy, who may or may not have flashed her knickers frow at Julien Macdonald.
26 people talking about Pixie Lott, who did not flash her knickers frow at Julien Macdonald…
20 mentions of the cagoule at Preen. Yes, we said cagoule.

Londoners – look out today for the final SS14 copy of The Daily, and in it, our digital review!