See all Blog posts

EDITD & The LFW Daily SS14 Trends, in real-time

In collab with The LFW Daily, EDITD analyse the all-over lace trend, specifically dresses, finding it on SS14 catwalks & tracking where the trend emerged & what consumers think.
EDITD & The LFW Daily SS14 Trends, in real-time | EDITED
  • EDITD LFW Daily Lace

It’s our fourth season teaming up with the wonderful folk at The LFW Daily, sharing our data and insight on the key trends emerging from the shows. First stop was the all-over lace trend which is causing a commercial storm, and with designers continuing to reinvent it each season, will continue to fly off retailer’s shelves!

We’ll be launching a full round-up on Wednesday, but catch up on our digital review of New York Fashion Week in the meantime.

What were people talking about?
Want to assess the scale of the trends seen at LFW? We tracked online mentions in real-time to bring you the musings and gossip of show-goers and online spectators!

18 mentions of fish prints, as seen at Holly Fulton.
50 mentions of gold lamé, as seen at Antipodium.
7 mentions of the helmet hair at Krystof Strozyna.
21 mentions of the Krispy Kreme donuts backstage at Julien Macdonald.
200 people are talking about skater dresses, as seen at David Koma.
403 mentions of patchwork, as shown by Markus Lupfer and Preen.
46 people are talking about that leather pinafore dress at Whistles.
20 people are saying their Hail Mary’s following House of Holland.
27 mentions of pyjama trousers, as shown by Margaret Howell.
238 mentions of pink, seen at Preen, Richard Nicoll, Whistles & House of Holland.
18 people getting nostalgia pangs at Markus Lupfer’s teenage bedroom presentation.
1,388 mentions of lace dresses, as seen at John Rocha, Julien Macdonald and House of Holland.
93 people are talking about shower shoes, as seen at J.W. Anderson and Whistles.
283 mentions of bomber jackets, as shown by Richard Nicoll, Markus Lupfer, Holly Fulton and House of Holland.
92 mentions of the road closures making W1 travel a stressful business.
85 mentions of Abbey Clancy, who may or may not have flashed her knickers frow at Julien Macdonald.
26 people talking about Pixie Lott, who did not flash her knickers frow at Julien Macdonald…
20 mentions of the cagoule at Preen. Yes, we said cagoule.