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  • Trend
  • 14th Apr 2011
Going to great lengths

Temperatures are rising and hems are falling, but all with the press surrounding maxi skirts, telling consumers to ‘go long’ and ‘drop your hem and raise your style quotient’, what is the business behind the trend?

We tracked and charted the mentions of Maxi Skirts on blogs and Twitter since the SS11 shows last September and while the sentiment remained fairly steady, there is obvious growth in the amount of buzz online – click the graph to enlarge;

While maxi lengths have long been considered a summer staple, the style has undoubtedly kicked it up a gear recently, with neon hues proving some of the most popular styles.…

  • Trend
  • 11th Apr 2011
A (very hairy) short story

Ladies hide your St Tropez, because your man friend may soon be dipping into your supply for a bit of ‘man tan’ to disguise the effects of a very long winter. All in the name of fashion… and of course, some very short shorts. Be warned: there will be an awful lot of men’s knees on show this summer, according to sales figures.…

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  • Trend
  • 7th Apr 2011
The cult of the pleated skirt

It is all about plissé at the moment. Seriously, when was the last time a brand was forced to set an email address dedicated to a skirt? But with all the hype, what is the real analysis behind the trend?

First spotted on the SS11 runways, the concertina style marked a change from the thicker more boxy pleats of AW10/11.…

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