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  • Trend
  • 10th Oct 2011
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SS12: Everything you need to know

Fashion month is over, and what a month it was…We’ve been carefully collecting data from the New York, London, Milan and Paris shows to compile our weekly reports, and now we bring you the definitive end of season round-up. In it we investigate the key trends, compare the most talked-about designers and assess the prints […]

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  • Trend
  • 29th Sep 2011
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New York vs London: City brights & city lights

At EDITD, we do a full colour analysis of every show during fashion week and we’ve used this data to generate charts comparing the usage of colour in New York and London. The bigger the representation on our chart, the bigger the colour trend will be for SS12. Both cities agreed on the importance of oranges […]

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  • Trend
  • 13th Sep 2011
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Let's get physical!

With the Olympic Games on track for Summer 2012, it’s little surprise designers currently showing at New York Fashion Week have taken inspiration from athletic wear. At EDITD, back in January we predicted that simple, industrial, sporty styles would be a key SS12 theme, and we were right. On Saturday, Alexander Wang – demigod of luxe sportswear – presented an […]

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  • Trend
  • 9th Sep 2011
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Lucky Stars

Now that so many fashion photos go online, everyone has instant access to the kind of images you used to need a library card to see. Editorial shoots can go viral before magazines are even in print, and the argument has been playing out across the fashion world on whether “over exposure” devalues a brand. […]

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  • 6th Sep 2011
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The 70's Maxi Dress: A look back

For two years we kept our eyes on maxi dresses. We began in October 2009 in the SS11 forecast, monitored the arrival on the catwalk, on the street and subsequently in stores. The 70’s maxi dress was a Cinderella story for 2011. Our October ’09 report identified a hippie spirit with organic and natural forms […]

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  • Trend
  • 31st Aug 2011
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The polka pox

As a print perennial, the polka is always on the radar, but until now, hasn’t experienced such a strong sartorial moment since a certain yellow bikini hit the radio waves in 1960. The print that says ‘I’m a bag of fun!’ or ‘Don’t challenge me, I’m breezy!’ has stepped into the spotlight and is commanding […]

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