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  • Trend
  • 6th Sep 2011
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The 70's Maxi Dress: A look back

For two years we kept our eyes on maxi dresses. We began in October 2009 in the SS11 forecast, monitored the arrival on the catwalk, on the street and subsequently in stores. The 70’s maxi dress was a Cinderella story for 2011. Our October ’09 report identified a hippie spirit with organic and natural forms […]

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  • Trend
  • 31st Aug 2011
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The polka pox

As a print perennial, the polka is always on the radar, but until now, hasn’t experienced such a strong sartorial moment since a certain yellow bikini hit the radio waves in 1960. The print that says ‘I’m a bag of fun!’ or ‘Don’t challenge me, I’m breezy!’ has stepped into the spotlight and is commanding […]

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  • Trend
  • 24th Aug 2011
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Get a shift on

With the influx of ladylike looks and grown-up-gal garms we’ve seen lately, we thought it was time to let our hair down and lift our hemlines up. Something’s a-happening, shapes are shifting and reference books of the Swinging Sixties are being plundered by design departments across the globe. Add into the mix further homages to […]

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  • Trend
  • 10th Aug 2011
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Brogue trader

You can’t fail to have noticed the brogue intrusion of recent seasons, flooding the high street with mannish kicks. Flat-soled, with leather-uppers and punched detailing, the traditional shape has had something of a rebirth and is now a style staple. Fast forward a couple of seasons, and the evolution has taken a warped path. When […]

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  • 8th Aug 2011
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Colour me denim

SS11 marked a turning point for denim; after (too) many seasons at the top, super skinny jeans have finally fallen from their reign as the only style to own. That’s not to say of course that skinny jeans aren’t selling, only that finally, other styles are rising in popularity to join them. Wide leg styles […]

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  • Trend
  • 3rd Aug 2011
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Bird of (retail) Paradise

Those of you with a hawk eye may have noticed a recent flurry of feathered friends. In the past two seasons, bird prints have been flocking over and nesting into the fashion landscape, cropping up on catwalks, on celebrities and in high street stores. As whimsical as they are, will they have the staying power […]

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