Showing page 21 of 27 in Trend
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  • Trend
  • 1st Aug 2012
  • 7 shares
Going for gold: fashion’s Olympic performance

Unless you’ve been living under a rock, you’ll have noticed that the 2012 Olympic games are finally underway in London. Eyeballs around the globe are on the sporting event; Danny Boyle’s lavish opening ceremony was watched by 27 million viewers in the UK alone. The build-up hype hasn’t just been mounting in the host nation, […]

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  • Trend
  • 25th Jun 2012
  • 5 shares
Just how influential are trends?

Blogs, street style, emerging art movements and rapidly changing music genres: with the myriad of real-time references influencing fashion today, do mainstream trends really still exist? Or is each brand/retailer able to identify and cater for the demands of their own unique customer base? We looked at data on last month’s ‘Top Movers’ (as defined […]

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  • Trend
  • 1st Jun 2012
  • 8 shares
SS12's colour palette: how is it selling?

Each season, every garment from the runways of New York, London, Milan and Paris passes through our colour detection system. From this we generate a colour wheel showing colours that designers unanimously agree will be the new season’s shades, and which colours will be picked up by retailers. We don’t do ‘predictions’ and don’t believe […]

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  • Trend
  • 30th May 2012
  • 17 shares
The laser display: cutting edge of a trend

Laser cut garments have flooded the high street. It’s easy to forget that they haven’t always been so readily available. This is more than a trend: it is also underpinned by the adoption of new technologies, where we are seeing supply chain problem-solving to manufacture these garments. So has the hassle been worth it? Does […]

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  • Trend
  • 17th May 2012
  • 6 shares
Trend progress check: Printed trousers

It’s a year to the day since we last talked about printed trousers on this blog. So to celebrate their birthday, we thought we’d duck back into the data and see how life is working out for them. Did customers latch on to the hyped-up style? And what’s the prognosis for their future? Our first […]

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  • Trend
  • 2nd May 2012
  • 7 shares
Ride the recession: brave the trends

Everyone knows that ASOS have it pretty sussed when it comes to product range and pricing. Just last Monday, the Independent’s Harriet Walker wrote a piece on how they’re riding the recession successfully. Then this week, ASOS shares slumped, closing the week with a 12.7% deflation. But perhaps traders are missing a trick. Is consumer […]

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