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  • 3rd Oct 2013
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SS14 in 10 Trends

The past month has been a blur of runway imagery as the fashion pack have hopped from New York to London, Milan and Paris. It’s a thrilling ride for both show attendees and consumers, but what from the month will have an impact on retail sales in six months time? We cut through the hype to help apparel buyers and merchandisers understand what will be shifting units by analysing the top trends from the season.…

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  • 2nd Oct 2013
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Paris Fashion Week: Top 10 SS14 Trends

As the Paris runways draw to a close, EDITD have pulled together the data generated by the week’s events to bring you Part Four of our city reviews. For SS14, Paris designers presented powerful, polished and functional collections – the perfect canvases to show off the luxe skills of the French capital.…

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  • 23rd Sep 2013
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Milan Fashion Week SS14: the digital round-up

In the third of the month’s fashion weeks, this has been Milan’s chance to shine. The Milanese schedule is packed with design houses whose visual language normally drips in heritage and exudes craftsmanship, with Rococo influence never too far away. However, for SS14 Milan got fresh. Themes, colours and presentation felt younger than in recent seasons and the flamboyant, humorous instincts of the designers worked together to build a much more commercial offering.…

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  • 17th Sep 2013
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London Fashion Week SS14: digital trend review

As London Fashion Week draws to a close, we’ve been quantifying consumer buzz to understand which trends get over-hyped in the furore of the event and which will stick with us through to the products arriving in stores. London has offered a decent wedge of innovation alongside many covetable creations. Brands also succeed in raising the digital bar yet again, generating consumer interest far beyond the show’s attendees.…

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  • 17th Sep 2013
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EDITD & The LFW Daily, take on sports luxe

Here’s the latest from our collaboration with The LFW Daily – the newspaper given out to show-goers across the week. We dig into historical data to evidence the growth and adoption of the sportswear trend and weigh in on why it’s still big business for SS14.

Look out for our round up of London’s top 10 trends, proven in data, later today.…

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  • 16th Sep 2013
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EDITD & The LFW Daily SS14 Trends, in real-time

It’s our fourth season teaming up with the wonderful folk at The LFW Daily, sharing our data and insight on the key trends emerging from the shows. First stop was the all-over lace trend which is causing a commercial storm, and with designers continuing to reinvent it each season, will continue to fly off retailer’s shelves!…

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