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Social media data for product development

It seems every brand now has a presence on social media, but most are missing out on a major opportunity.

Facebook and Twitter provide a great platform to engage with fans and customers, but the possibility of using social platforms for product development is virtually untapped.

Americans alone spend a staggering 906 million hours a month on social networks, so the web has created (essentially) the worlds largest real-time focus group.  …

The world’s best fashion retailers use EDITED to help them have the right product, at the right price, at the right time. Find out how →

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