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How global apparel professionals capitalize on EDITD’s data [Infographic]

We’ve just released our latest infographic, which visualizes the power of the real-time data that we capture. That data is used as a critical tool for buyers and merchandisers in the apparel retail industry, helping them understand consumer demand and ensuring they have the right product, at the right time and the right price. The […]

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Milan's masters do it best

Our digital review of Milan fashion week has just gone live, and in it we uncover which trends, prints and designers got the public talking most. Milan gave us two directions: one, the minimalist route, functional and clean with a stark palette, square cuts and acres of pure white. The second option played into the […]

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LFW: Topshop topple Burberry's reign

We’ve just launched our digital review of LFW SS13’s hottest trends and top designers. Topshop Unique trumping Burberry as LFW’s most talked-about designer isn’t simply chance. Instead, it’s the work of a carefully aligned digital strategy and a very thorough understanding of consumer. The collaboration with Facebook to create a customisable catwalk hit bulls-eye. 2 million viewers […]

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New York Fashion Week: The trends through data

How does he do it? Marc Jacobs’ wizardry captivates the fashion world and for the third season running, he’s drawn top trump at NYFW. His spellbinding tactics of repeated transformation, whilst offering the comfort blanket and safe associations of the latest trends, really work. Consumers are given newness, which gets them talking (and how they […]

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AW 12/13 wrap: What a season!

If you made it through the AW 12/13 shows without getting fashioned-out, then well done. What you most likely need is a holiday, but second best is our end of season review which recaps the month’s most notable moments, designers and trends. Digest these key insights and you’ll be on top of all things Autumn/Winter. […]

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Paris isn't burning: Chanel is

Yes Karl, go right ahead and smile smugly, you deserve it. Like Marc Jacobs in New York, and Burberry in London, Karl Lagerfeld managed to keep Chanel at the top of his city’s most-talked about designer’s list this AW12/13. Our Paris Fashion Week Report has just gone live and in it we explore the week’s […]

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