Recent Articles in Press
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  • Press
  • 6th Nov 2014
The high street’s love affair with designers: Alexander Wang for H&M

As the Alexander Wang for H&M collection launched, we were asked by CNBC to comment on high street designer collaborations.

For retailers, collaborations are an excellent tool for driving frenzied shopping and creating cult following; both are powerful tools in retail. It’s a great opportunity for retailers to lift price point, generate healthy margins and increase footfall.…

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  • Press
  • 17th Feb 2014
EDITD & LFW The Daily: Real-time AW14 Trends

In our fifth season of teaming up with London Fashion Week The Daily, we’re back with more real-time analysis of the trends, as they’re shown. Each day of LFW, we’re providing stats around the topics getting fashion lovers and show attendees buzzing online as well as contributing three in-depth reports like the one above.…

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  • Press
  • 3rd Jul 2012
Bread & Butter Berlin: The launch


We’re at Bread & Butter Berlin all week, amongst the latest in denim and streetwear trends. We’ll be selecting the Top Brands across the three days – if you’re at Tempelhof, come and have a chat! If not, we’ve teamed up with the clever chaps over at Teleportd to bring you all the images being tweeted from the event.…

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  • Press
  • 27th Apr 2012
EDITD x Decoded Fashion

On Monday our CEO, Geoff Watts, will be speaking at Decoded Fashion‘s Fashion and Technology Forum Series. The groundbreaking, all-day event takes place in New York’s Lincoln Centre and aims to shine a light on the ways technology is, and will be, empowering fashion, retail and luxury. We’re really excited to be discussing the ‘Crystal ball approach to consumer behaviour‘ on a panel comprising of Stylitic’s CEO, Rohan Deuskar and Fashion Snoops’ President, Lilly Berelovich.…

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  • Press
  • 21st Oct 2011
The Australian Blogosphere

This week we teamed up with Ragtrader, Australia’s leading fashion business magazine, for a special feature on Australian bloggers. We calculated the top bloggers, most talked about Australian fashion brands, and compared consumer sentiment towards national retailer, Sportsgirl, with international newcomers Zara and Topshop.

Top 5 Australian Bloggers: We analysed a number of important metrics, including frequency of posting, page ranking, how engaged their audience was and how influential they are via follows, referrals, links and mentions.…

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  • Press
  • 8th Aug 2011
We were on the BoF

The piece, penned by Business of Fashion’s Managing Editor, Vikram Kansara covers how the real-time data that we are capturing is revolutionising and reshaping the fashion business.

@EDITD I think you are onto something very powerfulless than a minute ago via TweetDeck




Vikram Kansara vikramkansara


“What brands and retailers really require is information about what’s going to happen, not what’s already happened.…

The world’s best fashion retailers use EDITED to help them have the right product, at the right price, at the right time. Find out how →