Recent Articles in Market Analytics
Read full article   →
The rise of female sports and analysis on how brands are playing an active part
Recognition for female sports is increasing not just on TV but also in retail. We look at how the retail industry is rolling out assortments based on two prominent US female team sports.
Read full article   →
Reformation: What makes the ‘cool girl’ brand so successful with millennials?
The cult fashion brand is scoring mega points with millennials, thanks to its sustainable initiatives and witty branding. This week we look at why consumers are willing to spend between $20 and $430 on its eco-friendly garments. And how they get Instaworthy IT girls to promote and create buzz.
Read full article   →
A guide to the $83bn shapewear industry pre-Kim Kardashian West
The compression garment that has been around since the 18th century has had a revamp and it’s a retail hit. From moisture-wicking technologies to posture support, modern shapewear silhouettes have been tailored for everyday wear, with cycling shorts seeing an 43% uptick YoY.
Read full article   →
Three effective Back-to-School marketing opportunities
Retailers may be keeping their Back-to-School assortments tight, but promotions are already poised to be bigger than ever. Since May, advertising is in full swing.
Read full article   →
The budget beauty boom
Industry headlines may be dominated by Instagramable cult brands and luxury labels expanding their categories to become more accessible, but there’s a corner that’s thriving on the change in your purse.
Read full article   →
3 lessons Ecommerce managers can learn from Pride 2019
Since the parades and marches first started to honor the 1969 Stonewall riots, many brands have joined forces to support the LGBTQ community. The event has now become a primary selling season in the retail calendar.

The world’s best fashion retailers use EDITED to help them have the right product, at the right price, at the right time. Find out how →

EDITED

EDITED