Recent Articles in Market Analytics
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Bridal retail: the global market review and the untapped potential
New wedding product in the mass market has increased by 19% in the UK and 29% in the US, proving there is a demand for a lower priced product. This week we’re looking at the shifts in bridal assortments beyond the dress...
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Use AI to maximize your denim assortment
At EDITED, we’re constantly evolving how we use AI and data to change the future of retail - this month we’ve got two powerful new features up our sleeves. We reveal how the UK market deepened their discount level for denim shorts by 12% YoY while the US increased by 5.2%.
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The Savage X Fenty strategy: how Rihanna is slaying the lingerie game
The women's lingerie market is valued at $19.8 bn by 2024. So what can retailers learn from Rihanna to prepare for this growth? Here’s the product, promotional and pricing strategies behind the Bad Gal's label that's disrupting the lingerie market
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The Coachella aftermath: how to merchandise
Coachella officially kicks off the summer festival season and sets the tone for the upcoming summer styles that will flood our social feeds. We reveal what retailers can learn from Coachella 2019 to help you nail the rest of the festival season.
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Did you buy into these 11 best-selling products in Q1?
We've come to the end of the first quarter of 2019. To help you stay ahead of the game, we've shared intel on the Q1 trends customers snapped up.
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The Instagram effect: how influencers drive successful fashion trends
From their fashion-forward feeds and cool-girl aesthetics, we look at which Insta looks brands and retailers should get behind and which to pull back on.

The world’s best fashion retailers use EDITED to help them have the right product, at the right price, at the right time. Find out how →

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