Recent Articles in Market Analytics
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The insights retailers need to compete with Amazon Prime Day(s)
EDITED is now tracking Amazon in the UK! British retailers are increasing their participation in American discounting events. Black Friday sales are now the norm in UK retail calendars. And Prime Day is gaining traction - since 2016, the number of discounts taken for the first time on Prime Day has increased by 83% in the UK.
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Spotlight on Lululemon’s successful pricing strategy
The secret formula of Lululemon's pricing strategy is: functional garments at a high but consistent price point + minimal discounting, even in peak sale periods
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The Luxury Pricing Suite: By EDITED
The luxury market is evolving at a rapid pace, and we have the data to prove it.
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What the $532bn beauty industry looks like in 2019
D2C brands are owning the customer experience and cutting out the middleman, while the rise of influencer marketing has seen many brands do away with budgets for traditional advertising and instead employ hundreds of follower-heavy ambassadors.
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Retailers: the data you need to prep for Black Friday
Are your competitors discounting more? There were some slight changes in the overall strategy of the US market from previous years. While 85% of product available was reduced the week of Black Friday, down from 87% in 2017, slightly deeper discounts were taken.
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Three graphs revealing how Fashion Nova disrupted the fashion industry
Famous for their high rate of product launches, Fashion Nova also attracts consumers with an affordable pricing strategy. With 95% of the product currently available online is priced between $0-$50, an incentive for customers to shop at full price.

The world’s best fashion retailers use EDITED to help them have the right product, at the right price, at the right time. Find out how →

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