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Retailers = Publishers.

Half a decade ago, blogs like Style Bubble and The Sartorialist realised the art of making a pastime into something professional.

In the years since, retailers have observed that eye-balls are gold-dust for sales. Delivering daily content updates to support their product offering, retailers can inspire customers editorially and engage with them at a deeper level.…

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Denim Trend Report: Dare to flare?

Our latest free-access report looks at trends in the denim industry. We investigated sentiment and buzz towards flared and skinny jeans and compared alongside sales data and pricing structure. Skinny jeans have become a staple in the majority of retailers’ ranges and in turn, our wardrobes. Flared jeans on the other hand, were pitched as the next big trend in denim, but did they take off?…

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Do direct-to-buy or die

With the SS12 shows complete, appetites for the latest trends have been thoroughly whetted. Retro, underwater, florals – we all know now which trends are going to be big. Yet we have to wait six months before the first garments drop. Highstreet retailers like Zara are quick to fill the gap with lower priced versions, but it seems the luxury market is really missing a trick.…

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5 brands that cashed in on the return of sunshine

The unexpected Indian Summer of the past week saw glorious weather in the UK, with temperatures rocketing beyond those in Africa over the weekend. The earliest warnings of the Autumn swelter appeared in UK press the previous weekend; but did retailers act speedily enough to cash in? Or were they so caught up in pushing new season product that they missed the opportunity to clear their summer sale stock?…

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Burberry: leader of the digital pack

Burberry have their digital marketing sussed. At 4pm yesterday their SS12 show was streamed live from Hyde Park via their website, simultaneously tweeting the looks on models queueing backstage seconds before stepping out. Immediately after the show 47 of the products just shown were available for instant purchase, with delivery in 8 weeks.…

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Seek and ye shall find

With a growing online marketplace for fashion, we thought it was a good time to share some of our evaluation of what technical features of online stores make one retailer more appealing than another. Top concern for all retailers is meeting range and price points their customers expect, but beyond that, which factors encourage loyalty and increase traffic?…

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