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Burberry: leader of the digital pack

Burberry have their digital marketing sussed. At 4pm yesterday their SS12 show was streamed live from Hyde Park via their website, simultaneously tweeting the looks on models queueing backstage seconds before stepping out. Immediately after the show 47 of the products just shown were available for instant purchase, with delivery in 8 weeks.…

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Seek and ye shall find

With a growing online marketplace for fashion, we thought it was a good time to share some of our evaluation of what technical features of online stores make one retailer more appealing than another. Top concern for all retailers is meeting range and price points their customers expect, but beyond that, which factors encourage loyalty and increase traffic?…

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Our daily bread

Last week, we headed over to Berlin for the veritable fashion gorging that is Bread & Butter (BBB). Apart from having a ton of parties to create a festival like vibe, the trade event showcases the very best upcoming and established streetwear and denim brands.

The event, which celebrated its 10th birthday this year, traditionally kicks off on Tuesday night with a launch party and this season was no exception.…

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What is the point of Net-a-Porter Live?

By now, most of the fashion world has seen (and pored over) Net-a-Porter’s latest stroke of genius, Net-a-Porter Live. The tool offers a real-time view of what shoppers across the globe are buying, wish-listing and sharing from the site. For those that have already checked it out – and potentially lost a number of hours to it – you will know that it is the most addictive thing that has happened to online fashion since eBay; Signature9 aptly described it as “equivalent to online fashion crack”.…

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Calling all developers…

You’re invited to come and hang out with us.

It’s official, we have bright, shiny new digs right on Silicon Roundabout and while the area is fast developing as a great tech hub, we are the first to admit that its not exactly Palo Alto… yet.

But, we want to do our bit to encourage that growth and foster some new talent in the area, so on Friday the 20th May we are sharing space in our office for any interested developers to drop by and work for the day.…

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Aaron Koblin, 50% artist, 50% nerd

Data visualization has evolved into art and one of the pioneers in the evolution is Aaron Koblin, creative director of Data Arts at Google Creative Labs, who, if you were wondering is a self described artist/nerd. Being the data geeks that we are, we were more than a little bit excited that we got to see him speak on Saturday at the Dazed Live festival.…

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