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EDITD for the British Fashion Council

Today we’ve been at the Designer Business Support Seminar run by the British Fashion Council in London. The event puts selected emerging and established designers in touch with the right people to help them build hugely successful businesses.

We encouraged designers to capitalise on data, to consider trends as more than just commercial garments and to embrace social forums as a way to connect with and understand their customer.…

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Are 'January Sales' a thing of the past?

January sales fever has struck and the red banners have been rolled out. Approach the highstreet or malls at your own risk. Or maybe you’re already shopped-out, for the ‘January’ sales are not what they used to be…

Using our Visual Merchandising tool, we looked into when retailers gave sales the green light and sent out their promotional emails.…

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Merchandising Christmas Online

Just as we’re restraining ourselves from scoffing all our advent chocs in one hit, we investigate the retailers who started their advent early. With a challenging economy, the battle for shopper’s attention is fiercer than ever and the news reports a mixed picture. This year saw the most successful Black Friday ever, with sales up by $1 billion (on last years 11.4) and thanks to competitive discounting, sales online were up 24.3% on the day.…

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Hype collaboration: on H&M and Versace

Everyone has now seen the singular masterclass in brand communications, as well as the furore H&M and Versace created together. On Thursday 17th at 9am, websites crashed and stores were wiped clean of stock. While that was going on, Versace and H&M together sent a tidal wave rippling through the online world.…

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Australia + Fashion: a voice that's getting louder

Fashion capitals of the world, New York, London, Paris and Milan, are an exclusive set. Successful designers based elsewhere often spend considerable time and money travelling in order to show at these key fashion weeks, but now advances in technology have made the world smaller and more connected, the fashion industry is equally much more connected.…

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Does augmented reality have a future in fashion?

On Tuesday evening we found ourselves at Beck’s Digital Salon, listening to and discussing the latest developments in augmented reality. Beck’s Green Box Project is set up to offer funding and support for independent creative projects in the music, fashion and art worlds and incorporates augmented reality (AR); over the next three years Beck’s will be virtually displaying work from over 1000 individuals.…

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