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Boys to Men: Men's fashion grows up

This Friday starts a new tradition in British boy’s clubs as the first menswear-only fashion week showcase, the London Collections: Men, launches after growing from the humble menswear day tacked onto the end of the womenswear fashion week. This exciting change, orchestrated by the British Fashion Council and chaired by GQ Editor Dylan Jones, will see 90 British menswear designers competing on the same scale as the Milan and Paris menswear collections.…

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Jubilant Jubilee Retailers

The Queen’s Diamond Jubilee marked a big weekend for the UK, both in scale (a whopping four day bank holiday) and occasion, with street parties nationwide as well as London’s official events. It’s true, the UK isn’t short of events in the calendar to tout this year, what with the Olympics and their part in the Euro 2012 football.…

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Fashion + Film: looks pretty but does it sell?

The digital journey that online imagery now takes has gone off the map. Impressions, shares, likes, reblogs and pins – the footprint of any picture is immeasurable. Their life span is pretty fleeting too: it takes a lot for an image to stay with us beyond a few weeks,  let alone all season.…

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Tapping into 'fear' to activate consumers

Back in 2007, Gilt Groupe did something quite simple: they took the ubiquitous sample sale online in the U.S. Buying directly from brands and maintaining the luxury quality of product by making the site invite-only, their flash sales last 24 hours only. Their very first sale was Zac Posen stock and they took $9,565 in a day.…

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Are consumers tired of constant sales?

Gone are the days when apparel discounting took place mid-season and end of season. With the constant influx of new stock and challenging retail climate meaning year-round sales, consumers are used to being bombarded with discounting offers. But how well do they respond to the price slashes?

We turned to our data to investigate if brands who heavily market their sale lines win customer favour, or do they prefer full priced product which isn’t pushed too hard?…

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The SS12 trends which came to fruition

No doubt you’ve caught up on our fashion week reports for AW12/13 New York, London, Milan and Paris, assessing the online consumer buzz surrounding the key new trends. But how valuable is this sort of information? Do the trends consumers talk about at show time actually translate into sales when they land months later?…

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