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Your secret weapon to seasonal product launches
We applied Visual Merchandising’s filter panel, heatmap analysis and dashboard functions to understand when US and UK retailers are dropping seasonal products, and when they are promoting these new items.
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Fashion retailers inside plan to shake up the homeware industry
Brands are now selling a lifestyle that stretches far beyond clothes and encompasses our living spaces. They want to become a one-stop shop for customers and are utilizing an existing and existing customer-base to sell homeware successfully.
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Spotlight on Lululemon’s successful pricing strategy
The secret formula of Lululemon's pricing strategy is: functional garments at a high but consistent price point + minimal discounting, even in peak sale periods
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The 5 ingredients you need for a successful skincare brand
The beauty industry has seen strong growth in recent years, especially among young direct to consumer brands. With sustainable indie brands born daily, AI innovation and endless streams of trends taking over social media, we analyze the movements that is booming the beauty industry.
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What the $532bn beauty industry looks like in 2019
D2C brands are owning the customer experience and cutting out the middleman, while the rise of influencer marketing has seen many brands do away with budgets for traditional advertising and instead employ hundreds of follower-heavy ambassadors.
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Retailers: the data you need to prep for Black Friday
Are your competitors discounting more? There were some slight changes in the overall strategy of the US market from previous years. While 85% of product available was reduced the week of Black Friday, down from 87% in 2017, slightly deeper discounts were taken.

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