Recent Articles in Industry
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If activewear wants to survive, it needs seasons

Activewear has gone from strength to strength, but we’ve spotted its next hurdle: trend.

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What do people want to pay for their clothes?

Two years ago, Everlane launched a pay what you want price strategy. It turns out 13% of shoppers don’t pick the cheapest price option. Could PWYW work for other retailers? And what do shoppers want to pay? We turned to data.

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Comme des Garçons and the Kawakubo influence

Following the Met Gala, the Rei Kawakubo exhibition is finally open to the public! We assess the influence Comme des Garçons has on the entire fashion industry.

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The business of marriage: retailing weddings

Wedding trends for the millennial bride mean that Topshop, H&M, Boohoo, Whistles and ASOS are in on the bridal game. Let’s see how they’re doing.

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Pushing into premium: the pursuit of a higher price

Retailers are struggling to find growth in the competitive fast fashion segment. Instead, could there be new potential in increasing pricing with a premium offering? We investigate.

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Did retail miss out on a hygge opportunity?

Boil the kettle, light a fir-scented candle and relax while we debate whether retail stuffed up its opportunity to cash in on your hygge habit.

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