Recent Articles in Industry
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The lingerie trend that rocked the entire category

Comfort-craving consumers have impacted yet another apparel category: lingerie. We take a look at how relaxed bras are reshaping strategy at women’s underwear retailers.

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How US Retailers gave away $9.2 million in 2016 by mistake.

The apparel industry is caught in a frenzied discounting cycle. Retailers, eager to not be out done are needlessly wiping millions off the value of their goods. We’ve quantified exactly how much, and pinpointed where the lost revenue could be recouped.

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Is H&M’s strategy shifting to future-proof its brand portfolio?

What do we make of one of the world’s fastest fast fashion retailers slowing down? We’ve looked at H&M’s strategy right across the brand portfolio to understand what the retailer might have in store.

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Is the future private label?

With Amazon ramping up their private label offering, what can we learn from retailers’ in-house brands? How does own brand strategy differ from that of stocked brands?

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Decoding Millennial Workwear

For millennials, the work place looks a lot different and so too does workwear. How are retailers responding to the new dress codes of young professionals?

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Fashion math shows what’s really happening with skinny jeans

Skinny jeans seemingly have more lives than your average cat. So often have they been declared dead, only to turn up five days later on your neighbour’s washing line. So how will the style fare in 2017? Let’s look.

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