Recent Articles in Future
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  • Future
  • 8th Aug 2019
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How fashion retailers are using Artificial Intelligence in 2019
Global spending on A.I. in retail is predicted to grow to $7.3bn a year by 2022, up from $2bn in 2018 says Juniper Research. And according to an IBM report, adoption of A.I.-driven automation in the retail and consumer products industries is projected to leap to 80% in the next three years. The facts are there: A.I. is coming for us.
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  • Future
  • 19th Jul 2019
  • 7 shares
How to create a cult beauty brand
What makes a cult brand? Here are the 3 ingredients that have been baked into the top cult beauty brands.
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  • Future
  • 6th Mar 2015
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AW15: what was London loving?
During London Fashion Week we collaborated with our favorite runway commentators, The Daily. Providing analysis of the key trends on offer, we've recapped our articles here for anyone who didn't get their hands on a copy of the paper.
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  • Future
  • 11th Feb 2015
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The future of denim trends [Report]
Designers have given denim the luxury seal of approval, lifting the casualwear fabric's profile for SS15. With Burberry, Stella McCartney and Gucci leading the way, our latest free report, Denim Retail in 2015, looks at the denim market in depth. Here, we reveal the key trends ahead.
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  • Future
  • 22nd Sep 2014
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Milan’s most commercial trends

Milan – a city where so often the powerhouse heritage brands dominate column inches. For Spring 2015, it was refreshing to see young designers like Stella Jean, Marco de Vincenzo and Angelos Bratis garner attention as well as Giamba, the new and more youthful line from Giambattista Valli. And it was not just the names which felt fresh – designers in the Italian capital so often delve into their heritage reference books and national iconography, and while some did, notably Dolce & Gabbana’s Sicilian affair, designers this season didn’t feel a need to parade the exquisite wears with so much flamboyance.…

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  • Future
  • 19th Sep 2014
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Denim jackets: Data behind the SS15 runway trend

When Burberry put a denim jacket on their Spring 2015 runway last week, the industry reacted with surprise. The garment’s workwear roots, youth association and mass market adoption don’t make it a likely candidate for catwalk inclusion. But Burberry weren’t the only ones, with Milan Fashion Week comes Gucci’s interpretation, adding their industry-steering support to the trend.…

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