EDITED Insights
Trend Subcultures
Get helpful best practices so you can stay ahead of the latest retail trends.
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What’s Actually Selling When Everything Is Trending?
Unpacking the success of Balletcore, Bikercore, Normcore and Gorpcore with considerations for future...
Mar 23, 2023 -
The Pamcore Starter Pack
Fueled by the Hulu series Pam & Tommy and the resurgence of Bimbocore, the 90s star is being hailed as a modern-day fashion...
May 10, 2022 -
The Coconut Girl starter pack
Micro aesthetic alert! How to target the TikTok generation through the tropical Coconut Girl...
Jun 15, 2021 -
The Softcore dressing starter pack
With over 44 million views on the #softcore hashtag on TikTok, explore the cozy elements and aesthetics underpinning this...
May 17, 2021 -
The Dark Academia starter pack
Despite being popularized on TikTok, the Dark Academia trend appeals to many generations. Find out how to make it work this...
Sep 9, 2020 -
What is an E-Girl and E-Boy?
Another Gen-Z online persona has risen from the remnants of early-mid 2000s subcultures. Enter the E-Girl and E-Boy, an...
Feb 17, 2020