What’s Actually Selling When Everything Is Trending?
Unpacking the success of Balletcore, Bikercore, Normcore and Gorpcore with considerations for future...Mar 23, 2023
The Pamcore Starter Pack
Fueled by the Hulu series Pam & Tommy and the resurgence of Bimbocore, the 90s star is being hailed as a modern-day fashion...May 10, 2022
The Coconut Girl starter pack
Micro aesthetic alert! How to target the TikTok generation through the tropical Coconut Girl...Jun 15, 2021
The Softcore dressing starter pack
With over 44 million views on the #softcore hashtag on TikTok, explore the cozy elements and aesthetics underpinning this...May 17, 2021
The Dark Academia starter pack
Despite being popularized on TikTok, the Dark Academia trend appeals to many generations. Find out how to make it work this...Sep 9, 2020
What is an E-Girl and E-Boy?
Another Gen-Z online persona has risen from the remnants of early-mid 2000s subcultures. Enter the E-Girl and E-Boy, an...Feb 17, 2020