Looking back over the year in EDITD articles, we’ve covered consumer trends, analysed data around fashion weeks and tradeshows, heard from industry experts, delved into promotional tactics and released exposes of retailers’ strategies. The below articles have been the most popular of 2013, helping retailers take on new challenges.
Here are top EDITD articles from 2013 if you missed them first time round:
1. SS14 in 10 Trends
Rounding up September’s SS14 shows, our one-stop-shop for next season presented the top 10 trends, as decided by data. We reveal the future commercial hits: the colours, shapes, products and trend stories that will be flying out of retail stores come spring. Read now.
2. Six Retail Challenges
Following on from our CEO, Geoff Watts, Bloomberg TV interview, we looked at the 6 challenges retailers face in today’s climate. It clearly struck a chord, being one of our most-read pieces! Read it too.
3. London Fashion Week AW13 Trends
At the end of each of the 4 key fashion capitals, we generate a digital round-up analysing vast pools of data on what resonated with consumers on social networking sites. We filter every collection through colour recognition software to understand the season’s palette and we plot new designer trends against what’s happening in retail now to understand where lies the best commercial opportunities. London’s AW13 review was the most read city of the year. Check it out.
4. What went wrong at Billabong?
One brand really being thrown around in the wash of the global recession is Billabong. In April we decided to dig into the retail and social data surrounding the brand to try and understand where things went wrong. Our findings were pretty interesting, and the industry agreed with the volume of visitors to this article.
5. The booming lingerie market
It’s been a fantastic year for the lingerie market, which is riding high on the renewed interest in cheeky wares thanks to 50 Shades of Grey. We ran analysis on the biggest areas of growth, the top trends and future opportunities. We’ll be running an update report in time for Valentine’s, but in the meantime, check out the original here.
We’ll be back with more insights and big stories in 2014.
If you’d like to find out more about the data powering these pieces, drop us a line.